1inch Rebrands for Broader DeFi Mission

1inch, a prominent player in the DeFi ecosystem, has introduced a new visual and messaging identity. This rebrand, unveiled at Token2049 in Singapore, aligns with its growth and aims to integrate DeFi with traditional financial systems. The company's updated strategy enhances user experience through simplified design and interfaces. 1inch's SaaS model is now widely adopted by major industry players like Binance and Ledger, reflecting its expanded role.

The rebrand is a step towards simplifying DeFi for mass adoption, with a focus on performance and trust. Co-founders Sergej Kunz and Anton Bukov emphasize the goal of making DeFi indistinguishable from traditional finance without centralization. This transition includes achieving ISO 27001 and SOC 2 certifications to meet high security standards. 1inch's new identity underscores its maturity and dedication to connecting diverse DeFi components securely and efficiently.