3U HOLDING AG Strengthens Market Position with EMPUR Group Acquisition

3U HOLDING AG has acquired the EMPUR Group, marking a strategic expansion in the SHAC market. This move aligns with the company's 3U MISSION 2026+ and aims to enhance its offering as a supplier of surface heating systems. EMPUR, a significant player in the German water-based surface heating market, will operate independently within the 3U framework.

The acquisition will leverage synergies between 3U and EMPUR, with positive financial impacts expected by 2025. Plans for Selfio SE's IPO further underline the strategic benefits of this acquisition. EMPUR brings a robust portfolio of heating solutions, produced in-house and distributed through wholesalers.

3U intends to capitalize on procurement and distribution synergies to achieve significant growth. Both companies see this partnership as an opportunity to expand market reach and optimize operations, with a focus on achieving significant revenue growth.