The Dekuple Group is establishing itself in Italy with SAY

The Dekuple Group has announced its acquisition of a majority stake in the Italian agency SAY, based in Milan and Padua. This investment aims to strengthen its presence in Southern Europe. SAY is an omnichannel communications and marketing agency with 70 employees, focused on creativity, performance, and public relations. This partnership will allow Dekuple to consolidate its expertise and create synergies around generative AI and performance marketing.

By integrating SAY, Dekuple aims to expand its media performance offering, particularly through its Boost Factory. SAY, for its part, will benefit from Dekuple's proprietary technologies to offer an integrated marketing approach in Italy.

This acquisition is part of the Dekuple Group's "Ambition 2030" strategy, which aims to strengthen its development in Europe. SAY will be integrated into the Group's accounts on October 1, 2026.