Agassi Sports Entertainment Partners with IBM to Revolutionize Racquet Sports

Las Vegas-based Agassi Sports Entertainment Corp. announced a collaboration with IBM to innovate in racquet sports through AI. The goal is to redefine the digital experience for players and fans through personalized solutions and interactive features.

This collaboration is based on the use of AI technology to analyze player performance, under the Agassi Intelligence brand, and to create digital tools to improve training and performance monitoring. Inclusion and accessibility are also central to this initiative.

Representatives from Agassi Sports Entertainment and IBM hope to energize the racket sports community and promote these disciplines worldwide.