Shelly Group Expands European Reach with ALSO Partnership

The Shelly Group SE has announced a significant move to enhance its market presence across Europe through a strategic partnership with ALSO, the continent's premier technology distributor. This collaboration will provide Shelly Group with access to a vast network of resellers, system integrators, and professional installers, bolstering its international scaling strategy.

This partnership is not limited to distribution alone. It includes joint marketing campaigns, technical customer support, and training initiatives designed to empower channel partners. Shelly's smart home and building solutions will benefit from increased visibility and accessibility across Europe's residential, commercial, and smart building sectors.

By leveraging ALSO’s extensive network, Shelly Group plans to facilitate the sourcing and deployment of its smart solutions, aligning with its long-term international growth objectives. As the professional market grows in importance for Shelly, this collaboration marks a strategic progression in its expansion efforts.