Consumer Loyalty and Innovation Shape Smartphone Market

Amdocs' recent study reveals significant insights into consumer smartphone upgrade trends amid the iPhone 17's impending launch. Despite technological advancements, battery life and device performance continue to be primary upgrade motivators for all age groups. The report highlights a shift towards newer connectivity options, with 62% of consumers expressing interest in satellite features influencing their carrier choices.

The study shows a strong generational divide, with 79% of younger consumers owning iPhones, contrasted with 43% among seniors. While 61% of consumers plan to upgrade within a year, they emphasize reliability and cost flexibility in their decisions. Notably, 33% have changed service providers in the past three years, underscoring the need for carriers to enhance trust and offer innovative deals.

Innovative features, such as broader 5G/6G coverage, rank high for consumers, further highlighting the importance of blending cutting-edge technologies with core service reliability.