Sunrise Enhances CRM with Amdocs aOS Collaboration

Swiss telecommunications operator Sunrise is set to modernize its Customer Relationship Management (CRM) system using Amdocs's agentic operating system (aOS). This move aims to boost the efficiency of its frontline staff.

Amdocs, renowned for its software solutions for communications and media firms, has extended its partnership with Sunrise to transform its business support systems. The focus is on updating Sunrise's CRM interface, empowering customer service representatives with streamlined workflows. The evolution includes incorporating AI analytics, promising improved issue resolution and reduced handling times.

Anna Maria Blengino, CIO at Sunrise, emphasized that CRM evolution is crucial to their strategy, noting that the collaboration builds on a strong foundation. Amdocs' Anthony Goonetilleke echoed this, highlighting the shared commitment to innovation and efficiency improvements.