Andy Beale Joins Ateliere to Innovate Sustainable Live Production

Ateliere Creative Technologies has announced Andy Beale as the new Business Development Director for EMEA, focusing on sustainable live production solutions. Beale brings extensive expertise from sports production and innovation at BT Sport. His new role will help enhance market adoption of eco-friendly technologies, reducing costs and increasing efficiency.

Beale highlights the transformative impact of Ateliere Live, a solution integrating live and non-live media workflows, offering cost efficiency and sustainability. Upcoming webinars will demonstrate these capabilities to industry professionals, showcasing significant workflow and audience engagement advancements.

Ateliere Live, an IBC2024 Best of Show winner, has proven to cut costs by up to 50% while reducing environmental impact by 70%. Beale's track record in cloud-based technology integration aligns with Ateliere’s mission to deliver scalable and adaptable solutions for the dynamic media industry.

In addition to his innovations, Beale is active in diversity initiatives, including founding The Rise Academy, which educates young people about careers in media and entertainment.