Avalara Appoints Hugo Sarrazin as New CEO

Avalara, Inc., a leader in global tax and compliance, has announced the appointment of Hugo Sarrazin as Chief Executive Officer. This leadership change aims to boost Avalara's AI-driven innovation and scale its operations. Sarrazin brings over 30 years of experience in global software and technology industries, having led companies like Udemy and UKG in technological and strategic advancements.

Scott McFarlane, Avalara's co-founder and its former CEO, will transition to an advisory role. Under McFarlane’s leadership, Avalara grew from a startup into a global tax compliance giant, supporting over a million businesses with a revenue exceeding $1.3 billion. The company has a comprehensive integration ecosystem serving various financial systems.

Avalara's focus is to advance AI in tax compliance, utilizing innovations like the Agentic Tax and Compliance™ to enhance efficiency and accuracy amid the growing complexity of global regulatory environments.