Swissnet Group Secures CHF 1.2MM Deal with Philip Morris

Swissnet Group, a leader in digital transformation, has strengthened its partnership with Philip Morris International by signing a CHF 1.2 million contract. This initiative focuses on enhancing digital point-of-sale (POS) systems in Germany and Austria by deploying 11,000 IoT SIM cards for digital signage. The project aims to optimize customer communication and boost sales at POS locations.

Boris Tölzel, Co-CEO of Swissnet Group, emphasized the role of IoT technology and data management in transforming retail, labeling the collaboration as a benchmark in digital efficiency. This contract aligns with Swissnet's growth strategy, reinforcing its leadership in IoT, data management, and cloud solutions.

The Swissnet Group, with its innovative software and Wi-Fi infrastructure, continues its commitment to aiding top-tier companies like Philip Morris in their digital transformation efforts, thus underscoring its prominence in location-based marketing technologies.