Swissnet Group to Fully Digitalize Guest Experience at Hamburg's Elbtower

The swissnet Group, a leading provider of digital hospitality solutions, has been chosen as the central technology partner for Hilton Hamburg Elbtower, part of Germany's ambitious smart-city project. This partnership aims to create a fully integrated digital guest journey, incorporating online check-in and check-out, digital room keys, and online concierge services.

Using swissnet's location-based marketing platform, the experience will feature personalized recommendations and real-time interactions. swissnet is collaborating with developer Becken to implement these technologies across hotel, office, and cultural spaces.

This initiative highlights swissnet's role in driving digital transformation within the hospitality industry across the DACH region and setting new benchmarks for smart city properties.