Beiersdorf Announces 2026 Guidance and New Share Buyback Program

Facing a challenging economic landscape and a slowing skincare market, Beiersdorf Aktiengesellschaft has outlined its 2026 financial guidance. The company anticipates flat to slight organic sales growth in both its Consumer and tesa business segments, with operating EBIT margins expected to slightly dip below the previous year's results. In 2025, the company reported a 2.4% organic sales growth with a 14.0% operating EBIT margin.

Additionally, Beiersdorf has announced a new share buyback program, set to purchase up to €750 million worth of shares over the next two years. This follows successful buybacks in 2024 and 2025. The details of this program will be disclosed before its commencement, with treasury shares being canceled as needed.