Beko Partners with Chef Massimo Bottura for Sustainable Innovation

Beko has announced renowned chef Massimo Bottura as its global brand ambassador. This collaboration emphasizes shared values of reliability and sustainability. Unveiled at The Best Chef Awards in Milan, the partnership underscores Beko's dedication to responsible innovation and its commitment to enduring quality.

Beko, recognized as one of the world's most sustainable companies, celebrates this alignment with Bottura, who is a visionary in sustainable gastronomy. Together, they aim to inspire lasting change and promote a responsible way of living through both culinary excellence and durable home appliances.

Beko's sponsorship of the "Terroir" Award at the event highlights its focus on honoring chefs who blend tradition with innovation, while emphasizing sustainability. Chef Debora Fadul received this year's award, praised for her commitment to environmental awareness and cultural heritage.