sur BIC (EPA:BB)
BIC Discontinues Rocketbook and Skin Creative Endeavors
On December 4th, 2025, BIC announced it will discontinue its Rocketbook and Skin Creative operations. This decision follows a comprehensive review indicating the underperformance of these sectors in meeting the company's goals. Rocketbook, Inkbox, and Tattly will cease operations by the first quarter of 2026.
The company assures stakeholders that this move will not alter the financial outlook for 2025. The impact on net sales and adjusted EBIT margin is expected to be minimal. CEO Rob Versloot expressed gratitude towards the teams affected and emphasized the need for profitable growth across all divisions.
This strategic shift highlights BIC's commitment to strengthening its core business focus, despite the decline in sales and profitability of the affected units since their acquisitions.
R. E.
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