Birkenstock Acquires Australian Distributor to Boost Market Growth

Birkenstock Holding plc has announced the acquisition of its long-standing distributor, Birkenstock Australia Pty. Ltd. The move aims to ensure a smooth transition of ownership from the company's founders, Marcel and Manuela Goerke, with the goal of unlocking growth potential in one of Birkenstock's largest APAC markets.

This acquisition, through Birkenstock International Asia GmbH, will maintain continuity for contracts and the firm's 60 employees. Birkenstock Australia, headquartered in Melbourne, records an annual revenue of AUD 88.6 million and operates several retail and online outlets across Australia.

The company plans a seamless handover to preserve essential business ties. Marcel Goerke will aid this transition as Managing Director, reporting to Birkenstock's Chief Sales Officer. The transaction is set to conclude by October end, signaling new investments in the Australian market.