RMC-BFM adopts Broadpeak’s SSAI solution to optimize streaming

RMC-BFM Group is collaborating with Broadpeak to improve the monetization of its TV and radio streaming channels through the server-side ad insertion (SSAI) solution provided via the broadpeak.io SaaS platform. This technology, integrated into the cloud, provides a better user experience across RMC-BFM's various platforms, such as BFM TV and RMC. The deployment aims to strengthen the profitability of the group's OTT applications and partner platforms, such as RMC BFM Play and Molotov.

Broadpeak's solution facilitates ad insertion, ad tracking, and packaging, while ensuring smoother transitions between ads and live programming. It also offers advanced features, such as support for innovative ad formats. This partnership allows RMC-BFM to efficiently manage ad distribution across its applications and a network of third-party distributors, ensuring greater flexibility and increased revenue.