RMC-BFM Enhances Streaming with Broadpeak's Dynamic Ad Insertion

French media giant RMC-BFM has adopted Broadpeak’s server-side ad insertion (SSAI) to boost monetization and enhance viewer experiences across its streaming platforms. The cloud-native SSAI solution, delivered through Broadpeak’s SaaS platform broadpeak.io, enables seamless ad transitions and supports advanced ad formats for RMC-BFM’s TV and radio channels, including top-rated BFM TV and RMC.

With broadpeak.io, RMC-BFM achieves scalable, revenue-optimizing ad delivery, accommodating peak ad loads and maintaining high-quality user experiences. This move represents a significant step in RMC-BFM’s strategy to leverage cloud technologies for expanding digital reach and revenue diversification.