Casino Group and H&S Invest to Launch 210 Stores in Morocco by 2035

Casino Group and H&S Invest Holding have announced a strategic partnership aiming to open over 210 Franprix and Monoprix convenience stores across Morocco within the next decade. This expansion underscores Casino Group's strategy to enhance its international presence through franchising, currently evident in over 30 countries.

H&S Invest Holding, a Moroccan conglomerate, seeks to diversify its retail sector by introducing these French brands, promising a mix of quality products, fast food, and digital services. The first Moroccan stores are expected to begin operations in 2026, emphasizing local products and convenience.

Philippe Palazzi of Casino Group highlights the move as a step forward in responding to the dynamic Moroccan market. Moncef Belkhayat of H&S Invest Holding anticipates the creation of over 1,000 jobs by 2030 through this rollout.