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Grundig Launches New Product Lineup at IFA 2026
On September 4, 2026, Grundig revealed its latest lineup at IFA 2026 in Berlin, featuring TVs, refrigerators, washer-dryer sets, and air conditioners. This unveiling marks a significant phase in the strategic partnership between Beko, Grundig's parent company, and Changhong, following a licensing agreement.
The partnership leverages Changhong's strength in R&D and manufacturing alongside Grundig's European heritage. This collaboration aims to expand Grundig's market presence in Europe and internationally. Key products include the AURORA 100 TV with advanced LED technology, the Space Pro refrigerator with a 600L capacity, and AI-powered appliances.
These developments underline Grundig's commitment to design, quality, and smart home experiences, emphasizing the brand's tagline, "It starts at home.” This launch signifies a crucial step in the Changhong-Beko partnership, focusing on global expansion and product innovation.
R. H.
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