Cambridge Satchel Secures 2025 Licensing Award with Miffy Collaboration

Cambridge Satchel has won the 2025 Licensing Award for Best Licensed Adult Apparel or Accessories Range. This accolade celebrates the brand's collaboration with Miffy, combining British craftsmanship with the beloved Dutch character. The award recognizes projects that merge cultural creativity with skilled manufacturing. The 2025 Licensing Awards, a significant event in the industry, draws over 1,200 professionals annually. The collaboration was noted for its clear concept and effective execution, celebrating Miffy's 70th anniversary through a collection that fuses visual creativity with structured British design.

Carine de Koenigswarter, Chairman of Chargeurs Personal Goods, emphasized that this achievement is part of Cambridge Satchel's journey to evolve while maintaining its unique identity. The brand focuses on authenticity, storytelling, and design rooted in cultural and artisanal expertise. Such projects aim to appeal to audiences seeking originality and authenticity, reflecting the brand's strategic direction in a competitive market.