Strategic Partnership Between Nativa and SMCP Announced

Chargeurs Luxury Fibers has entered a long-term partnership with SMCP to supply certified NATIVA™ wool. This wool, known for its traceability and regenerative sourcing, will be integrated into SMCP's prominent brands such as Sandro, Maje, Claudie Pierlot, and Fursac. This collaboration signifies a commitment to sustainable fashion, emphasizing regenerative agriculture and positive environmental impact.

This alliance aims to transform the fashion industry's supply chain, enhancing climate and biodiversity outcomes. Federico Paullier, CEO of Chargeurs Luxury Fibers, highlighted the partnership's potential to influence the industry significantly. It also supports the local farming communities, contributing to improved farming practices and economic growth.

NATIVA™ has set a precedent in the responsible sourcing of natural fibers since 2017, with an emphasis on animal welfare, land management, and blockchain-backed transparency. The partnership with SMCP builds on previous collaborations with LVMH, Gucci, and others, reinforcing NATIVA™'s leadership in sustainable fashion initiatives.