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CHiQ Unveils Human-Centered Innovation and ESG Excellence at IFA 2025
At IFA 2025 in Berlin, CHiQ was honored by the Deutscher Tennis Bund for supporting the German Wheelchair Tennis Open 2025. This recognition underscores CHiQ's commitment to ESG values and social responsibility. The theme "Every Serve Counts. Every Life Shines" marked the brand's dedication to accessible sports.
Mr. Feng Zheng, CHiQ's Europe General Manager, emphasized the brand's focus on inclusivity and positive social change. CHiQ's exhibition at IFA showcased its achievements in public welfare and sustainability, highlighting advancements in green manufacturing and energy-saving technologies.
CHiQ's new high-efficiency appliances, like washing machines and air conditioners, exceed EU standards in energy efficiency. The brand's refrigerators, with 6-star energy ratings, emphasize modern energy-efficient solutions.
Receiving the Global Product Innovation Technology Award, CHiQ strengthened its status as a leader in AI home appliance technology, supporting its growing international influence and commitment to sustainable progress.
R. H.
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