Chow Tai Fook Celebrates Brand Transformation Anniversary

Chow Tai Fook Jewellery Group Limited marks the first anniversary of its brand transformation, highlighting significant growth. The transformation focuses on enhancing customer experiences with new store designs, innovative products, and strategic collaborations.

The launch of the CTF Rouge and Joie Collections, inspired by Chinese cultural symbols, showcases the Group's commitment to combining tradition with modern design. The CTF Rouge Collection, introduced last year, achieved over HK$2.4 billion in retail sales by Q3 2025.

The Group's expansion includes new image stores in key cities, creating immersive shopping experiences. Furthermore, the CTF PET Jewellery taps into the booming pet economy, demonstrating diversification efforts.

Strategic partnerships, such as the Palace Museum Collection and collaborations with popular brands, strengthen market presence and attract young consumers, ensuring long-term growth.