Chow Tai Fook Marks a Year of Brand Transformation

Chow Tai Fook Jewellery Group Limited celebrates the first anniversary of its brand transformation. The initiative focuses on enhancing customer experiences via new image stores, distinctive designs, and strategic collaborations. Key achievements include the launch of the CTF Joie Collection and the opening of immersive retail environments. The Group's efforts aim to refine its legacy as it approaches its centennial in 2029.

The CTF Joie Collection follows the success of the CTF Rouge Collection, emphasizing cultural symbolism. Additionally, new stores in major cities have increased foot traffic, showcasing the Group's dedication to customer engagement. Chow Tai Fook also introduced CTF PET Jewellery, tapping into the growing pet economy.

Strategic collaborations with renowned artisans and brands have broadened market reach, attracting younger consumers. The Group maintains its commitment to quality and innovation, despite market challenges, striving for sustainable growth and a strengthened market position.