Chow Tai Fook Jewellery Reports Robust FY2025 Results Amid Brand Transformation

Chow Tai Fook Jewellery Group Limited announced a strong operating profit for the fiscal year ended March 31, 2025, despite a 17.5% revenue decline due to challenging economic conditions and high gold prices. Operating profit rose 9.8% to HK$14,746 million, with profit margins expanding to 16.4% due to an improved product mix and disciplined cost management.

The company's brand transformation strategy showed significant progress with the opening of new store formats in China and Hong Kong, enhancing brand desirability and product mix. Fixed-price gold products saw a 105.5% revenue increase, and exclusive collections like CTF Rouge exceeded sales targets.

E-commerce efforts contributed to a 91% growth in sales in the Hong Kong market. The Group's strategic store optimization amplified productivity, strengthening its market leadership.