Christian Dior Reports Resilient Performance Amid Challenging First Half of 2025

In the first half of 2025, Christian Dior reported revenues slightly shy of €40 billion amidst a volatile geopolitical and economic climate. Despite a 4% drop in revenue compared to 2024, the brand demonstrated resilience through innovative moves and stable local demand, especially noted in Europe and the USA.

Operating profit reached €9 billion with a robust margin of 22.6%. Net profit, however, declined by 22% to €2.4 billion. The period marked strategic advancements, including successful launches in Fashion & Leather Goods and sustained demand for iconic jewelry and fragrance lines.

Revenue distribution indicated slight drops in key segments, with Wines & Spirits down 8% but selective retailing remaining steady. Perfumes & Cosmetics upheld their innovative momentum, contributing to the steady performance amidst difficult market conditions. The efforts culminated in a significant increase in free cash flow, rising by 29% to €4 billion.