Cision Report Highlights Hidden Consumer Trends in Search, Social, and AI

Cision Ltd's recent report, "The State of Search and Social 2027," leverages data from over 564 million social media posts and thousands of search queries to uncover consumer trends. This comprehensive study explores how signals from search, social, and AI differ and how they can be integrated to benefit brands.

Key findings include the importance of timing in trend identification and the gap between social discussions and AI-based brand representation. For example, AI-related searches surged, yet social discourse revealed skepticism about data centers' impact. Additionally, AI visibility often depends on third-party sources, which can influence consumer perception.

The report emphasizes the need for brands to understand not just what consumers are saying but also the narratives AI platforms deliver. Insights into trends in industries like health and wellness or automobiles are crucial for informed decision-making.