Crayola and McDonald's Team Up for Global Happy Meal Adventure

Crayola has partnered with McDonald's to launch a global Happy Meal initiative, reaching more than 60 countries. This collaboration introduces space-themed activity kits and toys designed to spur creativity among children and families. The Planet McDonald's Happy Meal, a limited-edition offering, is now available in regions including EMEA, the UK, Asia, and Canada, pending supplies.

Central to this initiative is an interactive digital experience. Children can scan their creations and see them animate in an engaging space-themed digital environment. The collaboration aims to support parents seeking meaningful play opportunities for their kids while enhancing Crayola's mission of inspiring creativity.

A unique feature of this initiative is Crayola acting as a supplier of colored pencils for McDonald's, integrating their creative intellectual property across marketing efforts. McDonald's views this as a way to create dynamic, interactive experiences that link culture and creativity for children and families globally.