Deezer and Sonos Strengthen Long-term Partnership

Deezer and Sonos have announced an expansion of their partnership, incorporating ad-supported monetization on Sonos Radio through the Deezer Ad Exchange. This expanded collaboration coincides with the introduction of Deezer's new partnership offering, Deezer for Business.

Since 2023, Deezer has been a core partner for Sonos, bringing a human-curated music experience to millions globally. With the renewed partnership, Deezer will continue to provide global licensing expertise, content management, and royalty reporting to support Sonos Radio's growth and connection to music.

This partnership will now include programmatic advertising integration, allowing for monetization through major demand-side platforms. Deezer aims to extend its advertising and music infrastructure, enabling partners to build and monetize audio experiences.

Deezer's Chief Commercial Officer, Julien Delbourg, expressed pride in the partnership, emphasizing its importance. Alongside the renewed collaboration, Deezer announces Deezer for Business, designed to drive growth through five strategic pillars.