ECN Unveils ABM Matcher for Enhanced Office DOOH Marketing

Executive Channel Network (ECN) has introduced ABM Matcher, a planning tool aimed at advertisers focusing on account-based marketing (ABM). This tool enables advertisers to align their target accounts with ECN's office media network across the UK, France, and Germany. By bridging digital targeting and real-world media, it supports engagement with professionals in premium office settings.

ABM Matcher is part of ECN's newly launched website, providing resources like audience insights and programmatic support. This move is aligned with ECN’s strategy to offer data-driven advertising solutions and to maintain its position as Europe's leading office media network. According to Charles Parry-Okeden, Global CEO of ECN, this tool simplifies out-of-home planning by connecting advertisers with office audiences effectively, enhancing campaign planning before launch.