Zhenjie Township Combines Ecology and Tourism to Revitalize Rural Economy

Zhenjie Town in Qingzhen, Guizhou, is harnessing its ecological resources to restructure its industry and integrate culture and tourism. This model promotes sustainable rural revitalization, transforming natural wealth into local prosperity.

Based on "ecology as the foundation, culture as the soul, and tourism as the driving force," Zhenjie integrates its cultural and tourism resources. Sites such as Shanshu Village attract many visitors, thanks to innovative tourism offerings and year-round operation around Hongfeng Lake.

Using a "government + villager" model, Zhenjie has transformed former farms into unique accommodations, improving accommodation capacity and generating income for residents. Zhenjie also stands out for its modern wedding services, meeting the needs of young couples.

Finally, Zhenjie's green strategy optimizes all stages of the cultural and tourism value chain, combining catering, accommodation, visits and leisure, while stimulating the rural economy.