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EightSix: A New Era in Music and Sound Decision-Making for Brands
On February 12, 2026, 86Tales officially transitioned to EightSix, signaling a strategic shift in its approach to music and sound for brands. Moving from being solely a music production firm, EightSix aims to become a strategic partner, enhancing how brands understand and implement music and sound.
The transformation focuses on addressing common industry issues, such as decision-making driven by intuition rather than comprehensive understanding. EightSix aims to improve communication and understanding in music-related decisions, becoming a strategic system that influences brand perception responsibly.
The company has redefined its model over the past two years, integrating creative excellence, technological intelligence, and industry experience. Collaborating with brands like OTTO and Ferrero, EightSix offers a decision-support platform that leverages music data without replacing creativity.
R. H.
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