Fill Up Media and Feu Vert: Success of a geo-targeted DOOH campaign

Fill Up Media, an expert in outdoor digital signage, recently completed a second successful campaign with Feu Vert. This initiative used 3,000 digital screens across nearly 165 auto centers to promote tire offers. The goal was to increase visibility and drive foot traffic to stores.

The campaign generated over 25,000 visits, with 54% of visitors visiting a center within four days of seeing the advertisement. The campaign showed a 44% uplift compared to those not exposed, while the Cost Per Visit dropped by 63% compared to the previous campaign.

Feu Vert and Fill Up Media highlighted the effectiveness of this digital medium, capable of capturing drivers' attention at key moments. The overall performance confirms the value of integrating this type of media into the brand's communication plan.