Fill Up Media strengthens its presence in the DOOH sector

Fill Up Media, a major player in digital out-of-home advertising on fuel dispensers, is actively investing in the Digital Out-of-Home (DOOH) ecosystem. The Lyon-based company recently participated in several industry events, increasing its visibility among key players in the sector. These events include the We Love Media Festival, Media Days, and YourMarketingDay—strategic gatherings that highlight Fill Up Media's growing influence.

Furthermore, the company has partnered with Adsquare and Vistar Media to optimize the targeting and measurement of advertising campaigns. This initiative marks a step forward in the digitalization of Fill Up Media's offering, solidifying its position as an innovative leader in France. These partnerships underscore a strong commitment to increasingly targeted and measurable advertising campaigns.