Forte Group Rebrands to VANTA, Aiming for Growth in Wellness Markets

Forte Group Holdings Inc. has announced plans to rebrand as Vanta Holdings Inc., a significant step in its evolution as a wellness company focusing on longevity and human performance. This transformation aims to unify its expanding product lines under the VANTA identity, enhancing market visibility and consumer engagement.

The rebranding effort marks a strategic pivot, aligning the company's identity with its flagship product, VANTA Blackwater, and its suite of nutraceuticals. These products, rooted in alkaline mineral water sourced from British Columbia, are poised to expand across North American and international markets.

VANTA seeks to leverage its owned manufacturing infrastructure in Canada and strategic alliances internationally, such as with Rocky Mountain Water Ltd. in China, to advance its market presence. The company plans to enhance its e-commerce platform to drive U.S. entry, reflecting its ambition to lead in the global wellness market.