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GameSquare's Hatchet Highlights TikTok Live's Surge in Gaming
GameSquare Holdings’ subsidiary, Hatchet, has published its "TikTok Live for Gaming in H1 2026" report. The data reveals TikTok Live's substantial impact on the gaming live-streaming market in the first half of 2026. TikTok Live achieved 2.5 billion gaming hours watched, capturing a 14% share of the market, now on par with Kick.
TikTok's growth contrasts with declines in Twitch and YouTube Gaming shares. TikTok's edge lies in its discovery algorithm and appeal to younger, mobile-first viewers, attracting game developers and sponsors. Key games like Roblox amassed significant viewership, indicating a shift towards platforms that cater to Gen Z and younger generations.
On TikTok Live, creators flooded the scene, with 1.4 million streaming daily, nearly double Twitch’s numbers. With Roblox leading in hours watched, other mobile games like Garena Free Fire and Mobile Legends also excelled on TikTok compared to other platforms.
R. P.
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