sur GameSquare Holdings, Inc. (NASDAQ:GAME)
Zoned and Jack in the Box Extend Partnership Through 2025
Zoned, a company under GameSquare Holdings, has announced the continuation of its partnership with Jack in the Box into 2025. This alliance emphasizes their focus on connecting gaming culture with fast-food experiences, enhancing digital marketing and cultural initiatives.
The partnership includes innovative campaigns like the successful Twitch drive-thru and the "Gamer Jack" talent search. These ventures highlight Jack in the Box's commitment to engaging younger, gaming-oriented audiences.
GameSquare CEO Justin Kenna expressed enthusiasm for the renewed partnership, emphasizing its importance in maintaining strong consumer connections. Morgan Higgins from Jack in the Box noted the deep integration of gaming in their strategy, which has proven effective in reaching their customer base.
Since 2022, the brands have collaborated on unique campaigns that blend gaming, culture, and fast food experiences. These initiatives are a testament to the synergy between Jack in the Box and Zoned.
R. H.
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