Zoned Launches Fortnite Diner Tycoon with Dairy MAX

Zoned, a subsidiary of GameSquare Holdings, Inc., has introduced "Diner Tycoon," a new custom game mode within Fortnite, in partnership with Dairy MAX. This initiative, part of Dairy MAX's "Level Unlocked" campaign, aims to engage Generation Z with dairy products through an interactive platform. "Diner Tycoon" encourages players to build virtual diners, emphasizing the nutritional role of milk and cheese in a balanced diet.

The project marks a strategic effort to make milk appealing again by integrating it into the gaming world. This follows last year's "Farm Tycoon," which also sought to connect digital experiences with real-world dairy production. Dairy MAX CEO, Jennie McDowell, highlights gaming as a crucial cultural touchpoint for connecting with Gen Z.

Zoned President, Carlos Tovar, underscores the importance of aligning with online trends to effectively reach this digitally native audience. The campaign aims to blend nutrition and gaming, presenting dairy as relevant and exciting for young consumers.