AI and the Future of Offices: A Strategic Shift

In a new survey by Ifop for Gecina, executives reveal that artificial intelligence (AI) is boosting the strategic importance of offices. Despite AI's rise, 89% of executives believe offices remain crucial for collaboration and creativity. As companies adopt AI, 60% have defined or are planning an AI strategy, expecting significant transformation in the coming years. Offices are evolving, with 73% of executives seeing AI reshaping the office's role.

Companies are focused on upgrading office quality rather than downsizing. While only 9% plan to reduce space for cost-cutting, most prioritize functionality and location. The office's role in talent attraction is growing, with 74% anticipating a market divide based on office quality and flexibility.

Gecina's CEO, Beñat Ortega, highlights the office's value in fostering collaboration, decision-making, and innovation. Well-positioned with prime office space, Gecina is poised to lead in this evolving landscape.