Gimv Reinvests in Bugaboo-Joolz Merger to Drive Global Growth

Gimv has announced a renewed investment in the combined entity of Bugaboo and Joolz, as the companies join forces to expand in the global stroller market. The collaboration aims to foster innovation and international growth, with Gimv acquiring a minority stake alongside major players like Mubadala Capital and Bain Capital.

Both Bugaboo and Joolz are established names in high-quality baby strollers, known for their sustainability and design. Bugaboo, a leader in revolutionizing stroller concepts, holds B Corp certification, while Joolz has significantly grown its market presence in Europe and beyond. The merger will allow separate operations under shared strategic growth.

The companies plan to leverage their strong foundations to accelerate growth in a market known for its fragmentation. Gimv's reinvestment highlights confidence in their complementary strengths to solidify a leading position.