sur Gimv (EBR:GIMB)
Gimv Sells Joolz to Bugaboo: A Strategic Alliance in Stroller Market
On May 27, 2025, Gimv announced the sale of Dutch stroller brand Joolz to Bugaboo, aiming to form a leading global house of premium stroller brands. Gimv, along with Joolz's founding partners, invested in 2016 to expand Joolz's presence in Europe and beyond. Joolz now operates in over 60 countries, with a strong focus on design and sustainability.
Joolz and Bugaboo, both renowned for quality and innovation, see this partnership as a strategic move to leverage market opportunities in the fragmented global stroller industry. The combined company will maintain both brands separately, capitalizing on their individual strengths.
This new alignment promises to strengthen international growth and innovation, driven by both companies' shared commitments to consumer-focused designs and sustainable products. Further transaction details remain confidential, subject to regulatory approvals.
R. P.
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