GoChengdu's Global Expansion Through Culinary Diplomacy

Chengdu-based "Hello, Chengdu" Panda Parlor has expanded its footprint significantly over the past 18 months, crossing borders from Southeast Asia to Europe and North America. This global expansion showcases Chinese culture by setting up venues in Chinese restaurants internationally. Locations in Singapore, Kuala Lumpur, and Bangkok were the first to welcome diners to experience China's lively culinary traditions.

In 2026, this initiative broadened to include branches in Berlin, Milan, and the U.S. These hot pot venues serve as cultural immersion points, where local diners engage with the unique flavors and traditions of Sichuan cuisine. The expansion signifies more than just culinary outreach; these locations are evolving into cultural and commercial hubs.

The next phase involves further global networking and deeper collaboration with cultural and tourism organizations. In September, the "Season of Handmade Intangible Cultural Heritage" will introduce heritage activities like bamboo weaving across branches, enhancing the cultural exchange.