Greenworks Expands European Strategy with New Power Tool Rollout

Greenworks has launched its 24V PowerAll power tool range across Europe, complementing previous rollouts in the United States and Asia-Pacific. This move signifies a strategic shift, positioning power tools alongside Greenworks' garden tools as core segments. In 2025, Europe contributed 23.5% of global power tool revenue, highlighting its market significance. A German dealer noted how battery integration is reshaping buying habits, aligning with industry changes.

The 24V PowerAll platform caters to both DIY enthusiasts and professionals, featuring over 200 compatible products. This ensures one battery can power diverse tools, promoting energy sharing and enhancing user loyalty. The platform, which uses 24V lithium-ion technology and brushless motors, boasts longer runtime and efficiency. Greenworks has also integrated USB-C fast charging with GaN technology for improved tool and device charging.

Greenworks is strengthening its European presence, focusing on localisation and enhancing its commercial offerings. The European Operations Center in Florence, Italy, significantly boosts logistics and regional support. The company remains committed to advancing battery innovation for sustainable electrification worldwide.