GSMA Intelligence Highlights Operators' Role in 2026 World Cup

GSMA Intelligence's latest report explores how mobile operators could become key players during the 2026 FIFA World Cup hosted in Canada, Mexico, and the US. With heightened connectivity demands expected at various venues, operators are investing in 5G network enhancements, including small cells and distributed antenna systems.

The study emphasizes opportunities beyond basic coverage. For businesses and organizers, technologies like private 5G and IoT can bolster event operations such as broadcasting and public safety. As US operators expand 5G Standalone technology, advanced solutions like network slicing are expected to enhance connectivity services.

For consumers, the event presents revenue opportunities. These include eSIM offers for travelers and premium tariffs with guaranteed speeds. Operators can also engage in partnerships to support immersive content without necessitating content rights ownership.