Haier Introduces Horizon Refrigerator in Vietnam

Haier has launched its premium Horizon Collection refrigerator series in Vietnam. This marks Haier's initial entry into the Southeast Asian market, aiming to meet consumer demand for fresh-keeping solutions. The Horizon series features advanced freshness preservation technologies, such as HCS humidity control and magnetic-controlled freshness, extending the life of produce and meats.

The refrigerators are equipped with a large 716L capacity and adjustable shelves. Additionally, select models incorporate AI Vision technology for food management. The series also features an innovative door-mounted ice-making system, ensuring odor-free ice production.

With Vietnam being Southeast Asia's largest high-end refrigerator market, Haier's regional expansion is strategic. Achieving significant sales growth earlier in 2026, Haier plans further rollouts in Indonesia and Thailand. Haier continues to innovate to maintain its premium position and expand its market share throughout the region.