Hearth Light: Promoting Aba's intangible heritage internationally

HEARTH LIGHT, in partnership with Aba Prefecture and K-Nova Holding Group, participated in the 31st International Cultural Heritage Fair in Paris. Under the theme "Light of the Hearth, Light of Intangible Cultural Heritage," the company celebrated the Qiang New Year, recognized by UNESCO. Visitors discovered traditions such as Qiang embroidery and sheepskin drum dancing, as well as the panda characters Wenwen and Chuanchuan.

HEARTH LIGHT also unveiled its ambitious projects, including a theme park dedicated to the intangible heritage of Aba. Furthermore, a European heritage center was inaugurated in collaboration with the Association of Overseas Chinese in France. The company is leveraging technology and international partnerships to promote this heritage and develop cultural communication.