Global Shift Towards Non-Alcoholic Options Evident in Festive Celebrations

On a key date for festive work gatherings, insights from Heineken® 0.0 highlight a notable shift towards non-alcoholic drinking. A global study reveals that 72% of individuals now decline alcohol without fearing judgment, as societal attitudes towards drinking evolve.

Data indicates a growing acceptance of alcohol-free choices, with 81% of respondents supporting the decision to skip alcohol at events. The trend, initially observed in Gen Z, has gained traction worldwide, with 66% of people comfortably refusing drinks at social gatherings.

Moderation is becoming mainstream: 37% plan to moderate consumption while 27% opt out entirely. The movement extends globally, with countries like Brazil and Japan showing increased comfort in alcohol-free social settings. This marks a significant cultural shift, endorsed by key figures like Ruby Warrington, advocating for a judgment-free choice of sobriety.