HelloFresh SE Announces Preliminary 2025 Fiscal Results

HelloFresh SE has released its preliminary results for fiscal year 2025, reporting a group net revenue of approximately €6.76 billion. This marks a 9.0% year-over-year decline in constant currency terms and an 11.8% drop in reported currency. Despite the revenue dip, the adjusted EBITDA showed resilience, reaching around €423 million, representing a 14% increase in constant currency and 6% in reported currency.

The efficiency program executed by HelloFresh is credited for the AEBITDA improvements, alongside a strategic focus on high-quality customer bases. However, the Ready-to-Eat product category's recovery lagged expectations, while meal kit net revenue declines are sequentially reducing. Operational bottlenecks have been addressed, yet their impact on customer retention persists.

HelloFresh has ceased operations in Italy and initiated a collective dismissal in Spain due to insufficient prospects for sustainable profitability in these markets. Extreme weather in January 2026 affected deliveries and profitability.