HelloFresh SE Reports Strong Earnings Despite Decline in Orders for Q3 2025

HelloFresh SE announced robust financial performance in Q3 2025, focusing on efficiency and product enhancements. While the company saw a 9.3% year-on-year decrease in constant currency revenue (€1,658.3 million), the average order value rose by 3.8% to €68.7. This indicates a strategic shift towards acquiring fewer but higher-value customers.

The "ReFresh" program in the US contributed positively as part of multiple product upgrades across markets. Despite challenges from order declines, the company maintained a solid Contribution Margin of 24.5% and achieved an Adjusted EBITDA of €40.3 million. Improvements in customer metrics suggest potential future growth driven by enhanced product quality and personalization.

CEO Dominik Richter emphasized ongoing commitments to product investment and customer experience improvements. HelloFresh remains confident in achieving fiscal year 2025 targets, maintaining guidance for a slight revenue decrease and AEBITDA between €415-465 million.