IFabric and The Lad Collective Partner to Innovate North American Bedding Market

iFabric Corp, through its subsidiary Intelligent Fabric Technologies (North America) Inc. (IFTNA), has partnered with The Lad Collective to introduce innovative bedding solutions in North America. The Lad Collective, an Australian brand known for its utility-led design, combines its patented innovations with IFTNA's advanced textile technologies, including PROTX2. This collaboration aims to address a gap in the market, enhancing bedding with both functionality and performance.

The agreement signifies an extension of IFTNA's strategy to explore new market segments. The focus will be on integrating advanced technologies into bedding, diverging from traditional apparel. This move is expected to bring substantial innovation to a category that usually lacks it.

The partnership is expected to expand The Lad Collective's presence into North America, leveraging IFTNA's manufacturing capabilities. Both companies share a vision of providing smarter, more functional home essentials to consumers across the continent.